The Client

Using flavors like bacon, beer, and pepper and the tag line “It’s only your soul,” Satan’s Sweets offers chocolate that appeals to the dark side of us all.

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The Design

 

Geared mainly toward an urban audience, an original logo was developed using medieval typography and imagery. Labels for seven chocolate bars—one for each of the Deadly Sins—were then created. Each label featured an etching by 16th century printmaker Pieter Bruegel and utilized a unique color to distinguish it from the other bars. Finally, a commemorative Seven Deadly Sins box was designed so that all the chocolate bars could be purchased as a set or given as a gift.

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Elements

Packaging, Logo Design, Layout Design