The Client

As the premier ballet company and school of the South Bay, Ballet San Jose is renowned for their performance seasons which feature a unique combination of traditional ballet and contemporary choreography.

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The Design

 

This collaborative rebranding project began by focusing on the creation of a typographic logo using both hand-drawn and sans serif typefaces to emphasize the company’s diverse dance styles. Two books were designed as part of a promotional mailer: one featuring information on the ballet company and school, as well as performance etiquette and dress code, and one featuring details about the upcoming season. An interactive app for smart phones and tablets was also designed and included features such as ticket purchasing, interactive seating chart, and downloadable event calendar. Both the print and interactive components utilized original vector illustrations depicting scenes from the featured 2013 dances. All components together captured the elegant and fluid styling of classical ballet and modern, interpretive dance to perfectly represent the company.

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Elements

Layout & Print Design, Illustration, Branding, App Design, Web Marketing

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project Partners

Kelsey Baker, Jamie Lindgren